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HomeAcquisitionsNiantic acquires NZXR

Niantic acquires NZXR

Niantic has acquired augmented reality specialist NZXR for an undisclosed sum.

The New Zealand based studio was first founded in 2020 by a group of developers that previously worked for Magic Leap’s Wellington operations until the AR company made redundancies “at every level” of its global business.

The team has since made AR experiences for other companies, including the interactive museum experience Destination Mars, as well as assisting other developers, such as Skatrix creator Reality Crisis.

Throughout this time, NZXR was also working with Niantic on various projects.

In a blog post, Niantic’s vice president of visual and interaction design Dennis Hwang said NZRX will “become an integral part of the design and development of multiplayer real-world AR experiences unique to Niantic.”

NZXR posted its own announcement, with the team writing: “We’ve found our counterparts at Niantic to be welcoming and excited to collaborate, open to feedback and quick to share knowledge. When Niantic approached us about a permanent partnership it felt like a natural fit.”

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